Discovering the Underrated Indian Artists on Spotify

 

India's music scene is brimming with talent, but not all artists receive the spotlight they deserve. While mainstream artists dominate the charts, many underrated musicians are creating exceptional music that goes unnoticed. Spotify has become a vital platform for discovering these hidden gems, offering listeners the chance to explore diverse and unique sounds. This article shines a light on some of the most underrated Indian artists on Spotify, providing a glimpse into their musical journeys and contributions.

1. The Landscape of Underrated Music: The Indian music industry has long been dominated by Bollywood and commercial music. However, there exists a rich tapestry of independent and regional music that often flies under the radar. Spotify’s algorithmic recommendations and curated playlists have made it easier for listeners to discover these lesser-known artists.

2. The Benefits of Discovering Underrated Artists: Listening to underrated artists not only broadens one’s musical horizons but also supports the growth of diverse musical expressions. These artists often bring fresh perspectives and innovative sounds that challenge the status quo.

3. Highlighting Underrated Indian Artists on Spotify:

• Lifafa: Lifafa, the solo project of Suryakant Sawhney, blends electronic music with Indian folk influences. His experimental soundscapes and poignant lyrics make his music a unique listening experience. Tracks like "Jaago" and "In Hi Ko" showcase his ability to merge traditional and modern elements seamlessly.

  • Key Tracks: "Jaago," "In Hi Ko," "Din Raat"
  • Achievements: Recognized in the indie music circuit, Lifafa’s music has gained a cult following on Spotify.

• When Chai Met Toast: This Kochi-based band is known for its upbeat, feel-good music that combines English and regional languages. Their infectious energy and positive lyrics have resonated with many listeners. Despite their growing popularity, they remain relatively underrated on mainstream platforms.

  • Key Tracks: "Firefly," "Joy of Little Things," "Kahaani"
  • Achievements: Their music has been featured in numerous playlists, and they have performed at major music festivals.

• Parekh & Singh: This dream-pop duo from Kolkata brings a whimsical and nostalgic vibe to their music. With soothing melodies and introspective lyrics, Parekh & Singh create a serene auditory experience. Their music videos, often described as Wes Anderson-esque, add a visual charm to their appeal.

  • Key Tracks: "I Love You Baby, I Love You Doll," "Ghost," "Summer Skin"
  • Achievements: International recognition, including features in Rolling Stone and The Guardian.

• Komorebi: Komorebi, the electronic project of Tarana Marwah, stands out for its ethereal soundscapes and intricate production. Inspired by Japanese anime and mythology, her music transports listeners to a different realm.

  • Key Tracks: "Little One," "Soliloquy," "Time"
  • Achievements: Critical acclaim in the indie electronic scene, with features in various music publications.

• Prabh Deep: Prabh Deep’s raw and honest storytelling through rap has made him a significant voice in the Indian hip-hop scene. His tracks delve into personal struggles, societal issues, and the urban experience.

  • Key Tracks: "Class-Sikh," "Kala," "Suno"
  • Achievements: His debut album "Class-Sikh" received widespread acclaim, establishing him as a formidable artist in Indian hip-hop.

4. The Role of Spotify in Promoting Underrated Artists: Spotify’s playlists, such as "New Music Friday India," "Indie India," and "Radar India," play a crucial role in bringing underrated artists to the forefront. Additionally, the platform’s recommendation algorithm helps listeners discover artists who might otherwise remain unnoticed.

5. How Listeners Can Support Underrated Artists: Listeners can play a vital role in supporting underrated artists by following their profiles, adding their songs to playlists, and sharing their music with friends. Engagement through social media and attending live performances (virtual or in-person) also helps boost their visibility and career.

6. Case Studies:

• Ritviz’s Rise to Fame: Though Ritviz is now a well-known name, his journey began as an underrated artist. His unique blend of electronic and classical music caught the attention of listeners on Spotify, leading to viral success. His story exemplifies how digital platforms can elevate talented musicians from obscurity to stardom.

• Madboy/Mink’s Eclectic Appeal: The duo of Imaad Shah and Saba Azad, known as Madboy/Mink, combine funk, electronic, and disco. Their unconventional sound has earned them a dedicated fanbase. Spotify has been instrumental in bringing their eclectic music to a wider audience.

7. Challenges Faced by Underrated Artists: Despite the opportunities provided by Spotify, underrated artists face challenges such as limited marketing budgets, competition from established artists, and the need to constantly innovate to capture listener interest. However, platforms like Spotify offer tools and resources to help them navigate these challenges.

The world of underrated Indian music is vast and varied, offering a treasure trove of sounds waiting to be discovered. Spotify has played a pivotal role in bringing these hidden gems to the forefront, allowing listeners to explore beyond the mainstream. By supporting underrated artists, listeners contribute to a richer, more diverse musical landscape.

Who is your favorite underrated Indian artist on Spotify? Share their music and how you discovered them in the comments below.

Dive into the world of underrated Indian music on Spotify. Follow these artists, add their songs to your playlists, and share their music with your friends. Together, let’s support and celebrate the incredible talent that might otherwise go unnoticed.